Nonprofit Workshop Calendar

The first in our Marketing Series

Digital Media Content Strategy Workshop

Thursday, October 19, 1-2:30 pm

The Village at Casino Road

Facilitator:  Bello Dondja, Ease Digital Studio

Helping initiatives thrive online.

A digital media content strategy is a plan for creating and distributing content across digital channels to achieve specific business goals. It defines the types of content that will be created, the target audience, the channels that will be used, and the goals that are hoped to be achieved.

• Does your outreach initiative deserve a pick-me-up?
• Do you need a laser-focused strategy on a particular focus area?
• Do you have great goals but a limited capacity to chart the path?

Here are some key elements of the workshop:

  • Audience: Who are you creating content for? What are their interests, needs, and pain points?
  • Goals: What do you want to achieve with your content strategy? Do you want to increase website traffic, generate leads, or drive sales?
  • Content: What types of content will you create? Blog posts, social media posts, videos, infographics, e-books, etc.
  • Channels: Where will you distribute your content? Is it Owned, Email – website, Earned – social media, or Paid -advertising, etc.
  • Calendar: When will you publish your content? How often will you post on social media?
  • Budget: How much money will you spend on creating and distributing your content?
  • Metrics: How will you measure the success of your content strategy?

Here are some of the key benefits of attending the workshop:

  • You will learn the basics of content strategy and how to create a content strategy that meets your specific needs.
  • You will gain insights into your target audience and how to create content that resonates with them.
  • You will develop content goals, metrics, and objectives that are aligned with your overall business goals.

This 90-minute in-person workshop has limited space, so we ask that only one person per organization register.  If we have available space for additional staff from an organization to attend, we will open it back up a week before.

To RSVP — email Angelique Leone with your name, title, organization


Remaining dates in series

Wednesday, November 8 — Branding

Tuesday, December 5 — Media Relations

  • Mary Kelly, Boeing Senior Communications Specialist (retired)


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