Nonprofits are often told they need to tell their story. But which story and to whom? Our first 2025 Workshop series will focus on the critical aspect of storytelling strategy and execution.
By understanding content strategy and how to tell stories that meet your specific needs, you can gain insights into your target audiences and how to resonate with and reach them. You’ll learn how to:
- Define your audience and market opportunities
- Build a powerful value proposition and messaging
- Create effective campaigns and outreach strategies
- Understand post-launch metrics for continuous succes
These six, 90-minute, virtual sessions will be interactive, with practical exercises and real-time feedback to equip diverse and ally-led nonprofits with the knowledge, tools, and strategies necessary to reach audiences successfully.
Session 2 registration is now open.
You may attend even if you didn’t attend the first one. We will send materials, and you can read and catch up with the content.
Session 2: Friday, February 7, 12-1:30 pm, via Zoom.
Objectives:
- Develop a compelling value proposition
- Define your target audience
- Position products or services in the market.
Content:
- Review Value Proposition
- Finalize Positioning
- Review audience feedback establish and follow up outreach
- Customer Personas and Segmentation: Developing personas
- Advanced Segmentation: Behavioral, psychographic
Outcomes:
- Clearly understand the target audience
This is a highly interactive session, with practical exercises and real-time feedback to equip diverse and ally-led nonprofits with the knowledge, tools, and strategies necessary to reach audiences successfully. We do not record these sessions.
Workshop created and facilitated by Bello Dondja, owner of Ease Content Studio